• Avril Tremayne

Twinkle, twinkle little star...

PINK HEA

I had a reputation in my old corporate life for being tough.

One or two people have suggested over the years that I can’t possibly be as tough as I appear – and I’m here to tell you that they’re wrong.

I was the chief media strategist for one of my country’s highest profile corporate brands – and believe me, after day-in-day-out, year-after-year public scrutiny and criticism…? Well, let’s just say that without a hide as tough as a crocodile’s, I would have had a nervous breakdown PDQ.

That tough hide stood me in good stead when, within two months of my first book being published this year, I was hit with the 1-star stick!

Yeah, it stung – ouch! – but after a short reflection and shot of whisky, I borrowed Brad Pitt’s attitude after his Chanel perfume advertisement was parodied to within an inch of its life, and said: ‘Fair play.’

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