Brand Power - Helping You Buy Better
LOVE IS THE BEST MEDICINE COLUMN I am a great believer in brand power – that unique promise that differentiates one product from another. Each Harlequin series has its own ‘brand’. Medicals are intense and uplifting and…well, medical. Harlequin Presents are what you turn to for a passionate escape to a glamorous setting. Blaze stories are hot and steamy. It’s all about letting readers know what they’re going to get – no nasty surprises! darkly sexy / trust me, I'm a doctor /
Write What You Know, Write What You Don't - Just Make It Good
PINK HEART SOCIETY COLUMN A recent conversation on one of the romance fiction industry Facebook pages I follow got me thinking about the ratio of reality to imagination in my writing. The discussion was prompted by a post by an author who wanted to write a book set on a cruise, but had been told in no uncertain terms by writers in a different (non-romance) group that this would be tantamount to a literary crime, given she'd never been on a cruise herself. Her situation got me
